American Certified Intellectual Property Lawyer

Usama Mukhtiar is quickly becoming known as an Emerging Intellectual Property Lawyer whose strength lies in his academic grounding and he is gradually getting involved in the various aspects of IP like trademarks, IP enforcement and so on, besides commercial consultancy his international legal experience and the specialized training in the area of IP law make him a modern, strategic, and research-oriented protector of brands, innovations, and e-businesses.
He is currently Partner at Shine Legal Associates, leading a dedicated team serving clients across Pakistan and abroad.

With strong academic credentials and a fast-growing Intellectual Property Law practice, Usama Mukhtiar has been named as an Emerging Intellectual Property Lawyer in Pakistan. His practice is characterized by international legal exposure, specialized IP education, and a modern, strategy-driven approach to brand protection, enforcement, and commercial advisory.
He has an LL.B and LL.M (Scholar), and has taken specialized courses in Intellectual Property Law at the University of Pennsylvania, USA, which has given him a comprehensive understanding of IP regimes and best practices around the world. Legal communication and advocacy training has also contributed to his professional profile and made him able to represent clients with lucidity, confidence, and accuracy.
He is a Partner at Shine Legal Associates, where he is currently advising and representing local and international clients in trademark prosecution, IP disputes, commercial transactions, and regulatory compliance.

LL.M

(Scholar)

LL.B (HONS)

University of Gujrat, Punjab, Pakistan

Advanced courses and specialized training in:

1) Intellectual Property Law (Specialization), Universtey of Pennsylvania, USA
2) Feminism and Social Justice, University of California Santa Cruz, United States.
3) Research Publication_ Consumer Protection in Digital Environment in Pakistan. Dialogue Social Science Review (DSSR), 2(5), 386–399

The professional journey of Usama Mukhtiar showcases an amalgamation of academic leadership, advisory work, and litigation with a predominant emphasis on intellectual property and commercial law:

• Partner – Shine Legal Associates
• Delegate – Middle East Youth Summit, Saudi Arabia
• Expert in Trademark Registration, Opposition & Enforcement
• Advisory counsel for brand owners, startups, and e-commerce businesses
• Civil litigation and dispute resolution active practitioner
• Legal advisor on commercial agreements and negotiations
• Labor disputes and regulatory compliance consultant

He has also participated in law scenarios and practices at the same time as his legal practice and he has been:

• Former President, Law Moot Society – University of Gujrat
• Certified Professional Communicator – LUMS

He has been in many areas of law such as advisory, transactional, litigation, and compliance which gives him the advantage of providing practical and business-oriented legal solutions.

• Successfully advised and represented clients during the entire trademark registration and opposition process
• Actively worked on IP litigation and legal enforcement issues
• Prepared and analyzed commercial agreements and business contracts
• Advised e-commerce platforms and digital businesses legally
• Represented clients in civil litigation and dispute resolution venues
• Helped employers and organizations with labor disputes and statutory compliance
• Celebrated for excellent legal communication, advocacy, and client counseling skills

These milestones are indicative of Usama Mukhtiar’s increasing recognition as a skilled and dependable legal professional who is fully equipped to deal with both advisory and contentious matters in the areas of intellectual property and commercial law.

Usama Mukhtiar is gaining fame in the field of intellectual property law thanks to his specialized education, practicing and representing clients in strategic trademark and IP matters. He is involved with the practical and procedural side of IP protection at IPO Pakistan, which is the reason he is considered a reliable consultant for brand owners and companies.
As a practicing IP lawyer, he:

• Advises clients on IPO Pakistan filing strategies and procedural compliance
• Handles trademark registration, opposition, and prosecution matters
• Prepares and submits well-structured pleadings and legal arguments
• Represents clients in IP disputes and enforcement proceedings
• Provides practical guidance aligned with IPO Pakistan rules, practices, and timelines
• Combines international IP training with local registry practice for effective outcomes

This practical knowledge, coupled with superior educational background and global exposure, places him at the forefront of intellectual property law as a trainee at Shine Legal Associates, where clients will have the benefit of getting IP protection through a strategic, knowledgeable, and result-oriented method.

During his tenure at IPO-Pakistan, Usama:

• Handled scrutiny, examination, and adjudication of trademark cases
• Improved file processing systems and case disposal efficiency
• Assisted in developing uniform trademark practices
• Played a pivotal role in strengthening IPO’s legal presence in court
• Supported enforcement teams in anti-counterfeiting operations

His work has contributed significantly to the structure and credibility of Pakistan’s IP registration and enforcement framework.

Usama’s legal practice covers a broad spectrum of IP matters:

• Drafting and filing trademark applications
• Contesting and defending opposition cases
• Managing copyright assignments and infringement cases
• Advising on patent filing and technical specifications
• Providing legal guidance for industrial design registration
• Representing local and multinational brands in IP disputes
• Offering preventive strategies to protect brands and creative assets

His experience gives clients complete, end-to-end IP solutions.

Over the years, Usama has handled numerous high-importance cases involving:

His decisions as Deputy Registrar were widely referenced by practitioners and firms across Pakistan.

Dialogue Social Science Review (DSSR), 2(5), 386–399

Abstract
Development of technology and specifically information technology has changed the way things were done and dealt in past. Buying and purchasing feature of humans is as old as individuals, people, persons, human beings, humanity being basic need and necessity. Various measures had also been taken to protect the interest of parties. In a contract of sale, the
seller focusses on consideration which is mostly certain like a specific currency and quantum of that very currency but the purchaser is uncertain about many
things like quality, durability, originality and certainty.

Law of consumer protection deals with the buyers of commodities and services to ensure that they
are not exploited by the sellers and service providers. With the evolution of information technology and digitalization these contracts are taking place online
and to ensure the protection of consumer rights has become more complex especially in transnational commercial activities. The present research study has
highlighted that what are the possible issues that may arise with a focus on protection of consumer rights. In online transactions and week jurisdictions like
Pakistan it is double edged sword that on one end customer do not find appropriate remedies and on the other end consumer activism brings a bad name
for those enterprises who are really concerned about their name and repute.

Tips have been provided that how good businesses can avoid unnecessary litigation
and bad repute. It has also been suggested that consumer courts must realize the importance of online consumers because that is need of time and that saves a lot of energy, resources and cost. During the era of Covid 19 its importance was multiplied so these online consumers deserve same level of protection like on the counter consumers.